Team
— Our Team, Our DNA
WHERE FREE RADICALS
MEET CORPORATE TITANS
A network of highly motivated, results-driven individuals with over 20 years of experience in strategy, business development, brand positioning, product creation, marketing and communications.
Our solid experience combined with international backgrounds and a variety of interests in many different areas result in creative, insightful on strategy recommendations and results.
TERESA BARROS
Global Nomad and Brand Architect
Founder & CEO
Based out of Lisbon, Portugal, Teresa Barros is a Travel & Brand Architect with a portfolio as eclectic as her passport. A global nomad, she was born in Portugal, raised between the UK and Canada and later lived in France.
With a unique understanding of culture, 20+ years of experience in Communication and multiple awards under her belt, Barros works with international premier brands in both partner and CCO capacities applying her eclectic knowledge to creating outstanding projects & experiences and communicating them to the world.
Teresa’s academic background in anthropology, communications, and marketing provides the deep intellectual foundation for her approach to strategic consulting but it’s her insatiable curiosity - about people, their cultures, their stories and their passions - that sets her work apart.
Keeping her finger on the pulse of international trends is just the starting point. Teresa is also able to see the long view, discerning those few precious trends that will prove to be timeless, weaving them into concepts that are authentic to each place and that translate into business results.
She has successfully shaped the identities of destinations and brands including : Comporta and Sublime Comporta (Co-Creation and CCO), HBD Principe Island (Board), Six Senses Douro Valley, Independent Collective, Palácio Belmonte, Palácio Ludovice, L and Vineyards, Amorim Turismo amongst others..
Her commitment extends beyond professional endeavors, as she supports initiatives and brands with a sustainable vision, making positive contributions to local communities.
Noteworthy projects in her portfolio include - Sublime Comporta (Co-Creation), HBD Principe Island (Roça Sundy, Praia Sundy, Bom Bom PrÍncipe), Six Senses Douro (Wellness), Palácio Ludovice, Arrábida Destination, Palácio Belmonte, L ́and Vineyards, Amorim Turismo (Vilalara Thalassa Resort, The Lake Spa Resort, Troia Design Hotel), Quinta do Lago Beach and Golf Resort, Pepsico, Unilever, FedEx, Effem, Campbells, Johnson & Johnson, Oni
She is trilingual in English, Portuguese and French, she also speaks Spanish and wields just enough Italian to commandeer a scooter in Florence.